Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort
With the approach of the Beijing Winter Olympics in 2022, the ski tourism market in mainland China is gradually heating up.As an important node city of the Silk Road Economic Belt, Urumqi is vigorously developing winter tourism to enhance its image as an urban tourism spot.In this study, visitors to the Urumqi Silk here Road International Ski Resor